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My favourite projects

I have had the pleasure of working with a range of fantastic global brands on an extensive variety of projects. I have selected a few of my recent and favourite projects that we developed. 

Laithwaites Wine

Design System & Digital Transformation strategy



Laithwaites, part of Direct Wines, came to us to start and support their digital transformation journey. Shifting customers from a successful print catalog business to an online (and soon) app experience was part of the challenge. We shaped the strategy and executed the design system. Fantastic client... brilliant product.


Digital product strategy, HMI design and implementation, Website development


Aura is an electric long-range concept car designed for nature, with sustainability at its core and efficiency driving its design. Developed by a consortium of British companies, and funded by the Office for Zero Emissions Vehicles through the Niche Vehicle Network, the Aura concept demonstrates the UK’s leading capabilities in zero emission vehicle development.

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British Business Bank ( BBB)

COVID-19 Schemes - Digital products



This project has been gratifying as the work we were doing directly impacts the British economy. 


BBB is a government-funded organisation closely aligned with government policy. 2020 saw exponential growth due to covid-19.  Daily unique visits to the Bank’s website from under 1,000 to over 20,000 post-lockdown. To help support BBB with this 'overnight growth', I was hired to work on the digital products to provide easily accessibly advice, schemes and support for SME businesses.

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M&C Saatchi Performance

Rebrand and Website Development

Case Study

This was a fantastic project where we worked on developing the brand the then created the digital assets to bring it to life. 

– Discovery included stakeholder workshops

– Four creative routes for brand 

– Brand development 

– Design and build of website


Oceans of Air

Website Development, Marketing Campaign  & Branding


The reason this remains one of my favourite projects is that it was the first-ever VR installation at Saatchi Gallery, the team was MLF team were incredibly talented and the overall project was so successful it was extended for a further two months, with sold-out tickets.

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+46 22 680 7910



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