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Career Highlights

Managed the first-ever VR installation at Saatchi Gallery, London.

Successfully innovated digital products aimed at reducing A&E admissions in London hospitals.

Developed and promoted AURA, the world's first long-range electric sports car.

Achieved an exceptional Net Promoter Score (NPS) of 9.8 at Conjure.

Contributed to Z Energy's Low Carb Future by developing an internal perspective on future customers.

A mentor for Outversting

Current Role

Senior Account Director

Feb 2023 – Present 

AKQA Wellington – NZ

AKQA is a global ideas and innovation company. 

As the Senior Account Director, I drive growth within our key Wellington client base while providing support to the Executive Director.

Success in this role hinges on adeptly understanding clients' needs and aligning our strategies to help them achieve their business and customer objectives. My expertise also extends to successful change management, ensuring seamless transitions and optimal results. Moreover, I excel in adeptly managing stakeholders, building strong relationships to foster collaboration and mutual success.

Handling key clients across the North Island, including Whittakers, Z Energy, Partners Life, EECA, Douglas Pharmaceuticals,  Waka Kotahi and ACC

Prior Experience

Client Services Director

Sept 2021 - Feb 2023

Conjure London – UK

Interfacing the future. Creating tomorrow’s digital products and services for businesses today.

As the Client Services Director, my primary objective is to ensure client satisfaction surpasses business targets while implementing and prioritizing the company's strategy. In this role, I am responsible for a wide range of duties, including:

– Managing all aspects of client business to deliver exceptional customer service while maximising business opportunities.
– Playing an integral role within the Senior Leadership team, extending my influence to the broader company landscape to achieve our business objectives, drive new initiatives, and foster an inclusive and supportive culture.
– Developing account plans for client growth and consistently forecasting financials for my department.
– Responsible for the client entertainment budget and events to maintain strong relationships.
– Proactively managing and nurturing relationships with stakeholders and key clients.
– Leading our discovery process, which involves conducting workshops, developing outputs, and formulating an agreed-upon strategy.
– Serving as the escalation point for all projects, ensuring effective resolution of issues and concerns.
– Managing client feedback, conducting annual surveys, and monitoring Net Promoter Score (NPS) to continuously improve client satisfaction.

Handling key clients, including NHS, Laithwaites (Direct Wines), Karai, Aston Martin, Radioplayer, and AURA.

Group Account Director

This role was made redundant due to Covid-19

Sept 2020 - June 2021

Cohaesus London - UK

Create insight-led digital experiences

As the Group Account Director, I held the responsibility of overseeing outputs, growing, and managing our largest accounts with multiple project workstreams. My key responsibilities included:

– Managing all aspects of the client business to deliver exceptional customer service and maximize business opportunities.
– Leading and managing strategic channel planning activities associated with the assigned accounts.
– Leading the discovery process, conducting workshops, developing outputs, and aligning on an agreed-upon strategy.
Creating and promoting a webinar series to generate new revenue streams.
– Leading international project teams, consisting of up to 10 members across various roles such as project management, UX, front and backend development, designers, and more.
– Conducting financial forecasting for both my team's revenue and my personal projections.
– Nurturing stakeholder relationships and effectively managing key client relationships.

The clients I worked with included British Business Bank, National Grid, and Kantar (global).

Senior Account Director

This role was made redundant due to Covid-19

Feb 2020 - Aug 2020

KHWS London - UK

KHWS is an award-winning brand commerce agency.

As the Manager of ExxonMobil's consumer digital strategy and team for Pan-Europe, my primary responsibilities include:

– Managing the 2020 retainer for digital strategy and solutions, providing strategic consultancy on digital transformation projects for ExxonMobil.

– Gaining a deep understanding of international markets and growth segments, with a specific focus on key markets such as Russia and Egypt.

– Overseeing multiple agencies and ensuring the successful execution of the Europe-wide communication plan.

– Leading a team of four direct reports, providing guidance, support, and fostering a collaborative work environment.

– Conducting financial forecasting for both my team's revenue and my personal projections, ensuring financial stability and growth.

– Nurturing relationships with stakeholders and effectively managing key client relationships to drive successful outcomes.

In this role, my focus is on driving digital strategy, understanding market dynamics, delivering effective communication plans, and building strong relationships to support ExxonMobil's growth and success in the Pan-European market.

​Senior Account Director (Freelance)

Aug 2019 - Dec 2019

JBi Digtial - London, UK

JBi is an award-winning, London-based digital agency specialising in creative and technical solutions.

— Head of business development and sales, building the business pipeline as well as leading the management of pitch preparation for new business opportunities

— Financial forecasting for my team’s revenue and my own

— Strategic consultancy on digital transformation projects

— Workshops lead

— Digital Project Management, writing and creating; scope of work, MVP documents, user flows and personas

— Stakeholder and key client relationship management

— Developing internal processes and building & hiring a client services team.


— Clients include, Hovis, Hitachi, Holome and NHS

Senior Account Director (Freelance)

Aug 2019 - Dec 2019

Pollitt & Partners - London, UK

Pollitt & Partners is a prestigious and award winning London branding agency.

I served as a hybrid Digital Project Manager and Account Director, specifically hired to oversee large-scale digital projects, website developments, and branding initiatives. I led a team of 6.

– Managing the team and implementing progression plans to foster growth and development.
– Leading the preparation of pitches for new business opportunities, ensuring compelling and effective presentations.
– Conducting financial forecasting for both my team's revenue and my personal projections, maintaining financial stability and accountability.
– Developing accurate proposals and budgets that aligned with client needs and project requirements.
– Efficiently managing all projects, from initial briefing to successful execution, ensuring timely delivery and client satisfaction.
– Reviewing creative and strategic work, providing constructive feedback, and suggesting improvements to enhance the quality of deliverables.
– Ensuring that the work developed for clients met the specified brief and maintained a high standard of quality.


The clients I worked with included Openreach, M&C Saatchi Performance, Truprint, BT, World Animal Protection, and CBRE

Marketing Manager

Sept 2017 - Sept 2018 

RxSpark - USA

RxSpark offers a simple way to search online, finding you the lowest prices on a comprehensive range of prescription and over-the-counter medications. 

Working alongside the former CEO of GE Capital, my role involved developing the marketing strategy and overseeing the user experience (UX) for the business's website. 

– Developing user flows to enhance the overall user experience on the website.

– Collaborating closely with the developer to conduct testing and iterative improvements of the site using an agile process.

– Creating brand guidelines, website banners, and advertisements to maintain a consistent and impactful brand presence.

– Crafting monthly social media strategies and executing them, including content creation and implementing pay-per-click (PPC) campaigns.

– Managing email campaigns using Mailchimp

– Handling stakeholder relationships, effectively communicating and managing expectations to achieve project goals.

Varried Expereience

I would be happy to provide detail on any of my previous experience not detailed on the above list.

Pre 2017

Sales, Content Strategist, Account Director


Bubble No-Code Developer

Million Labs

London, UK

UX Design

General Assembly

Sydney, Australia

Bachelors of Business

University of Otago

Otago, New Zealand


+46 (0) 22 680 7910



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